PCFPurpose Coaching Federation
Purpose Coaching Federation

Find your purpose. Live it at work.

We are a federation of coaches, leaders and organisations across Africa. We train and credential purpose-led coaches, and every October we gather leaders for PurposeFest.

Award recipients holding their trophies on stage at a previous PurposeFest
Award recipients at a previous PurposeFest
2022First PurposeFest
4PurposeFest seasons held
7Spheres of impact
5Coaching levels
About PCF

A home for people who want to work on purpose.

The Purpose Coaching Federation (PCF) is a community of coaches, leaders and organisations who believe that work done on purpose changes lives. We serve coaches who want their practice to rest on real standards, leaders who want to lead from calling rather than title, young people looking for direction early, and organisations building places where people can do meaningful work.

We are based in Nairobi, Kenya, and work with members and partners across Africa.

  • 01

    Coaching membership

    Members are placed at the right level, grow through a curriculum that opens one step at a time, practise in live sessions, and earn credentials backed by logged hours and coach sign-off.

  • 02

    PurposeFest

    An annual season every October that gathers, celebrates and honours purpose-led leaders and organisations, closing with the Purpose4Impact Awards.

  • 03

    Partnerships

    Work with companies, schools, faith communities and civil society that want purpose at the centre of how their people lead and work.

Our mission

To raise purpose-led coaches and leaders: meeting each person where they are, growing them through structured learning and live practice, and recognising the difference they make in their workplaces and communities.

Our vision

A generation of leaders across Africa who know their purpose, live it at work, and help others do the same.

Our story

How Purpose Coaching International came to be.

PCF began as Purpose Coaching International, out of a simple conviction: most people go to work every day without anyone helping them ask why. Capable professionals, managers and young people were doing well on paper and feeling lost underneath. Honest coaching conversations changed that, one person at a time. The question was how to reach more people without losing the depth of those conversations.

The answer was to bring people together. In 2022 the first PurposeFest gathered leaders under the theme “I Am Redemptive”. The response showed that the need was real, and that it went far beyond one-to-one coaching.

In 2023 the second season launched the School of Purpose and Impact, the Purpose-Led Leadership Charter and the Global Purpose Coaching Federation. Purpose Coaching International became a federation: a home with standards, where coaches are trained, placed at the right level and recognised for the hours and growth they put in.

Each season since has widened the circle, gathering leaders from business, family life, faith, education, government, media and the arts around a single theme. In 2026 the federation opened its own coaching platform, so members can learn, practise and earn credentials wherever they are.

The work still rests on the conversation it started with: helping one person find out what they were made to do, and then helping them do it well.

The journey

Key milestones.

From one-to-one coaching to a federation and an annual season that gathers leaders every October.

  1. The start

    Purpose Coaching International

    Coaching individuals and teams to find and live their purpose at work.

  2. 2022

    I Am Redemptive

    The inaugural season, when PurposeFest launched.

    PurposeFest 2022
  3. 2023

    Modelling Purpose-First Experiences

    Season II. Launched the School of Purpose and Impact, the Global Purpose Coaching Federation, and the Purpose-Led Leadership Charter.

    PurposeFest 2023
  4. 2024

    Building For Transgenerational Impact

    31 October 2024 · KICC, Nairobi, Kenya

    Eight plenary topics, with panels and testimonials across the seven spheres of impact.

    PurposeFest 2024
  5. 2025

    Redemptive Purpose For Meaningful Work

    31 October 2025 · Mövenpick Hotel, Nairobi, Kenya

    Nine topical areas, convened for organisational leaders and professional communities.

    PurposeFest 2025
  6. 2026

    PurposeFest 2026: Elevated Consciousness For Redemptive Impact

    Late October 2026, to be confirmed · Nairobi, Kenya, venue to be confirmed

    The PCF coaching platform opens at pcf.purpose-verse.com, with placement, a levelled curriculum and live sessions.

What we stand for

Our values.

01

Purpose first

Every programme starts with why, before what or how.

02

Redemptive impact

Work should leave people and places better than it found them.

03

Standards that mean something

A level or a credential is earned, never handed out.

04

Together, not alone

Growth happens in community, across generations and sectors.

PurposeFest

Two events at the heart of every season.

PurposeFest anchors on October, which the festival marks as the International Month of Redemptive Purpose. This year's theme is “Elevated Consciousness For Redemptive Impact”.

Global Purpose Leadership Summit

Global leaders share, vulnerably, how they model purpose-led living, and how they build a purpose-led culture in the organisations they lead.

Annual Purpose4Impact Awards

Recognises individuals and organisations who have practically modelled redemptive purpose-led impact in the ecosystems they operate within. Winners are announced at an evening gala closing the summit.

International Day of Redemptive Purpose · 12 October

Seven spheres of impact.

Leaders and organisations are recognised in the sphere where their work leaves its mark.

Economic Impact · Business, finance, trade
Family & Social Impact · Values, culture, health, communities
Spiritual Impact · Religion, faith
Knowledge Impact · Innovation, education, thought leadership, research
Stewardship & Governance Impact · Leadership, political
Communication Impact · ICT, media
Creativity Impact · Music, arts, entertainment and sport
PCF today

Coaching and credentials live on the PCF platform.

Take the free placement assessment, join a membership, follow a curriculum that opens one course at a time, and earn credentials backed by logged hours and coach sign-off.

  1. 1Foundations of Purpose Coaching
  2. 2Certified Purpose Coach
  3. 3Senior Purpose Coach
  4. 4Master Purpose Coach
  5. 5Fellow · Global Master Coach
Contact

Talk to us.

Office

Ojijo Plaza, Westlands, Nairobi, Kenya
P.O. Box 3989-00300, Nairobi, Kenya

Convenor

Gabriel Nyamu, Purpose Coach